A very British taste of a very M&S summer…

The most iconic porcine rivaled only by Farmer Hoggett’s Babe, Toy Story’s Hamm or Jim Henson’s leading lady…

A caterpillar birthday cake requested by as many big children as small…

That chocolate pudding…

There can be no denying that M&S has created some of the most iconic foods available on high streets across the globe and everyone has their favourite, be it the sweetest of Jaffa laden spheres, the juiciest of posh puppies or the most virtuous of tropical kale juices.

Willy Wonka sang that there ‘is no world I know that compares to pure imagination’ and where M&S cooks, tastes & creates, others follow which is why the Summer Foods Press Show was one of the hottest, most salivatory tickets in town recently. With over 300 new lines due to hit stores from April 2015, this is the biggest launch outside of Christmas and promises to deliver on every count from flavour to value and quality to style.

A Taste of Britain can be found in every dish from the fantastically creative – Battenberg Biscuits – to the heart-warmingly traditional – Black Pudding Scotch Eggs – to the must-haves for your sunshine soaked summer parties – that’d be the delightful & ready to drink Mint & Cucumber Gin & Tonic. So step this way and let’s get started on the only shopping list you’ll need for the coming months…

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If Richard Curtis did cupcakes…getting gorgeously & sugary high at the original Primrose Bakery.

Cupcakes are over…

…well, that’s what some people say. I am not friends with those people because frankly I don’t know why anyone would say something so mean and to those folk I ask what did those soft, perfectly-sized-for-little-hands cakes topped with mountains of pillowy-soft, bonbon coloured frosting ever do to you?

Did the Salted Caramel cut you up in traffic?

Did the Red Velvet forget to say thank-you when you held the door open for her?

Did that Malteser topped bad boy push in front of you last week in Wholefoods?

No? Then back off please and with immediate effect. Walnut studded brownies may squeeze into your affections, lighter-than-air whoopie pies may simper through the door and triple layer cakes will always muscle into prime position on a sagging-under-the-weight-of-frosting shelf but cupcakes aren’t going anywhere just yet and celebrating a decade in the business of making us happy with baked goods is the simply gorgeous Primrose Bakery.

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