Fact is, I’ve never really been a doughnut girl. I’m not a big fan of jammy treats and in my youth – a time when doughnuts meant a sugar speckled bag of 6 from Sainsbury’s – that’s what they meant to me. I rarely strayed from the double chocolate muffin path but recently, I’ve become somewhat of a convert; whilst I still really can’t handle the oil-slick that is Krispy Kreme, I can definitely get on board with the baked doughnuts found at Dum Dum’s.
Purists may scoff that if it’s baked and not fried then it can’t actually be called a doughnut but I’m quite happy for these to be the doughnuts of my future – they’re pretty, they’re not soaked in grease and their sugary sweet & fluffy lusciousness also happens to taste fan-freaking-tastic. Boasting traditional type doughnuts at £1.80 as well as yum yums and cronuts from £3, this is definitely a place with imagination; the Zebra is a baked croissant dream of a doughnut, stuffed with chocolate buttercream & topped with chocolate ganache while my favourite, Pete’s Yum Yum Dum Dum, is a dulce de leche caramel buttercream filled beast.
Those who sway more towards the traditional doughnuts of days past might be appeased with the timeless raspberry preserve or strawberry puree creations but my philosophy is that if you’re going to be bad, hell, you might as well be the absolute worst and let’s face it, despite being baked rather than fried which reduces the fat content by about 2/3, you’re still never going to win Slimmer of the Year with these bad boys in your hands, given their generous stature.
There’s nowhere to sit at this Boxpark branch which is probably just as well since greasing you up and rolling you out the door while you lick the sugar from your fingers is probably not something the staff fancy doing much. Far better to take these beauties home, put on your sweatpants and let the sofa take the brunt of your utter indulgence.